With just 5 weeks to go until our annual entertainment summit, I talked to summit chair Rory Cellan-Jones to discover what he’s looking forward to most at this year’s event and what he thinks the biggest trends will be over the next 12 months.
CB: What did you enjoy most about last years event and what are you looking forward to this year?
RCJ: ”Last year I really enjoyed having an amazing range of speakers from across the entertainment and technology industries and the intersection between the two. It was great to see them bouncing off each other, and seeing lots of the new ideas that are coming about how technology will be applied in different areas.
That’s what I’m looking forward to again this year. In this incredibly fast changing scene, we’ll get a better picture of which trends are going to be important and which ones will fall by the way side.”
CB: Who will be the biggest winners and losers in the second screen arena?
RCJ: ”Im not sure that second screen will destroy anybody, but the ones that will win are the media companies that manage to use the second screen to really build engagement with consumer.”
We’re seeing a great amount of innovation, particularly in the UK which is great to see, of companies that are either providing apps on the second screen to engage with media, or of companies that are using their mainstream content in imaginative ways to interact with consumers via that second screen.
CB: What is exciting consumers the most within this new wave of technology?
RCJ: ”There’s been two real trends over the past 5 years. One is the obvious move to mobile, wanting to have your entertainment with you wherever you go. The other has been the social revolution. The fact that we are all now expecting to experience media in the company of our friends. These are the two trends that have really engaged consumers.”
CB: FES2012 brings together senior executives from across all segments of the marketplace, why is that so important right now?
RCJ: ”The way things are moving so rapidly at the moment no one part of this industry, from the technology side to the content creation side, can sit there in isolation pretending they can go on doing what they’ve always done.
We need to come together and understand each other’s worlds. Quite often people really live in boxes. This summit is all about ending that kind of culture.”
CB: How will the entertainment ecosystem be redefined in the next 12 months?
RCJ: “The one thing that I think we can say is finally happening that we’ve been expecting to happen for a long time, is the marriage between the internet and the television. People have been messing around with that for 10 – 15 years and it hasn’t happened.
Finally TV is getting smart, TV is getting connected, and that’s bringing all sorts of changes. Some of it won’t pan out. People don’t want to update their Facebook status on the main television, they’d rather do it on the second screen. I don’t think people want to use the television as they’re main web surfing machine either. However, some of this really will work, and the people who can make it work will profit greatly from it.”
You can view the full interview and find out more about FES2012 here www.fes2012.com