Last night’s Stuff 2011 Awards caused a little bit of a stir in the mainstream press this morning. Apple iPad2 missed out on the headline prize of Gadget of the year making way for the more alternative Asus Eee Pad Transformer. Cynics might say this was a cunning ploy to promote the event, I’ll reserve judgement. However for me, the more significant story of the evening was the winner of the Innovation of the Year, deservedly awarded to OnLive.
For those of you who don’t know, OnLive is the cloud based video game service. It is undoubtedly a game changer for the traditional console market. All you need is your controller, screen and a good broadband connection. You buy your games like you buy your apps on your smartphone, instantly. The service was launched in the UK in September and is expected to experience rapid growth. An interesting question that struck me was how the growth of Cloud services in the fun private consumer sphere can affect its takeup in the Corporate world?
In the business world, Cloud Computing is still the hot topic of the day and Intellect will be addressing the current state of play at our Cloud conference on the 22nd November. However, there are still considerable barriers to adoption in the business world, often with decision makers and CIOs not wanting to take a risk on something new.
In terms of the name itself, Cloud has not been used as much in terms of naming of services. Does the average Gmail user appreciate they are using Software as a Service? Probably not. Whereas in the business world, Cloud is much more ubiquitous. My prediction is that the presence of companies such as OnLive and the success of features such as iCloud on the new iPhone 4S will win people over to cloud-based services in general. In other words, it will become socialised, accepted and legitimised.
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