Andy Green, CEO of Logica, spoke at Intellect’s Young Professionals Network a couple of weeks ago about the latest developments in the technology sector, the challenges the industry is currently facing and how it can achieve smart and sustainable growth. Andy is passionate about the IT industry and a fervent believer in the positive role technology can play in solving the geopolitical challenges that lie ahead.
One of the things that puzzles him, however, is why the sector suffers from such a persistent skills shortage. ‘What is it that discourages young people from studying STEM subjects and pursuing a career in IT?’ asked Andy. The answer was offered instantly, if not a bit timidly, from a young attendee. ‘People who work for the technology are considered to be geeks, ‘and nobody likes geeks, except maybe the fashionistas and the bespectacled hip kids dwelling in my neck of the woods. Even politicians seem to have little respect for geeks. Kenneth Clarke, in a recent interview in the Observer, gently dismissed the newly elected Labour Party leader, Ed Miliband, as an ‘attractive sort of geek’ whose rightful place is behind a book-crammed desk at a think-tank, not frontline politics.
With the stereotype of the geek running rampant still, it comes as no surprise that fewer and fewer young people aspire to work for an industry swarmed by ‘socially inept, boringly conventional and studious people’ (that’s the Oxford Engilsh Dictionary definition of the term, not mine).
So, maybe the technology sector needs to embark on an elaborate branding strategy to break the perpetual stereotype of the geek if it’s serious about attracting young people and tackling its skills shortage.
Maybe, it could follow the lead of food retailers (e.g. Waitrose and Switzerland’s Coop) in demonstrating the life story of its products and the people involved in creating them. Consumers seem to be increasingly interested in the life cycle of the products they consume and the technology industry has some amazing stories to tell about its products and, most importantly, the creative and innovative people behind them.
The STEMNET and e-Skills IT Ambassadors initiatives to inspire and educate young students about technology are positive steps in dispelling the geek mythology. The proliferation of girl geek events around the country and Intellect’s fast growing network of young professionals in IT are, also, hopeful signs, but do they suffice? What else can the industry do to raise its profile and attract more young people?
Technorati Tags: geek, Intellect Young Professionals, skills, technology