Now an established entity on the UK tech meet-up scene, Intellect’s Convergence Conversation’s have grown from strength to strength. The events aim to bring previously disparate industries together once a month to debate a whole bunch of issues under the convergence umbrella. Just some of the topics covered of late include; augmented reality, consumer data, social TV, location-based services, the internet of things, and publishing 2.0 (more…)
‘Owning a slice of the new value chain’ will the first topic debated at this year’s Intellect CE conference on 05 July 2011.
In the digital age, companies need to re-think how they deliver value to their customers. Traditionally, retailers were adding value through customer services, giving advice on the products and direct sales. These days, consumer can choose to do all of that online, cutting the ‘middleman’ out. However, the role is not being eliminated completely – it is changing and companies need to realise quickly how to adapt to those changes. Those that ‘make the right moves can tap into $10 billion in revenue opportunities made possible by the growth of digital electronic entertainment. Those that don’t will be left on the sidelines.’ (Source: http://www.instat.com/promos/10/IN1004828WHT.asp)
When thinking of what electronically brings value to your product of service, a wide range of opportunities emerge. You may develop new business models that generate revenues from previously undiscovered sources. Companies need to ask themselves how to improve the customer experience if they choose to buy online. What would bring the best possible value?
This new value chain is still largely uncharted territory. If you have experience of re-structuring your business to take advantage of digital opportunities – please share you tips here!