Whether it’s a tablet, laptop, or smart phone the rise in use of second screens as companion devices around the TV cannot be denied. The second screen phenomenon represents a true shift in consumer behaviour and allows advertisers and programme makers to truly engage with their audiences for the first time.
No broadcast TV isn’t dead, and no the internet is not the solution to all our entertainment needs. However, the marriage of the two platforms when utilized across devices is actually a rather powerful trend, and one which is starting to impact traditional business models by opening up new avenues to engage with the consumer.

