Intellect

Posts Tagged ‘Social TV’

A ‘second screen’ opportunity to engage your audience

Thursday, 3 May, 2012

Whether it’s a tablet, laptop, or smart phone the rise in use of second screens as companion devices around the TV cannot be denied. The second screen phenomenon represents a true shift in consumer behaviour and allows advertisers and programme makers to truly engage with their audiences for the first time.

No broadcast TV isn’t dead, and no the internet is not the solution to all our entertainment needs. However, the marriage of the two platforms when utilized across devices is actually a rather  powerful trend, and one which is starting to impact traditional business models by opening up new avenues to engage with the consumer.

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Convergence Conversations bring over 500 people together in under a year

Wednesday, 21 September, 2011

Now an established entity on the UK tech meet-up scene, Intellect’s Convergence Conversation’s have grown from strength to strength. The events aim to bring previously disparate industries together once a month to debate a whole bunch of issues under the convergence umbrella. Just some of the topics covered of late include; augmented reality, consumer data, social TV, location-based services, the internet of things, and publishing 2.0 (more…)

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Future of Social TV

Wednesday, 11 May, 2011

One of the breakout sessions at this year’s ‘The Future of Digital Entertainment’ Intellect conference will cover the topic of Smart TV. This focus session will look at the key industry challenges and opportunities in a multi-platform world increasingly shaped by new players and richer consumer interaction.

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