The recent changes to the CRC legislation creates both challenges and opportunities for ICT businesses

The registration of organisations from the private and public sector required to participate (Registered Participants) in the CRC Energy Efficiency Scheme (CRC) was completed at the end of September, 2010.

Changes to the scope and terms of this mandatory Scheme were announced by the Government last October requiring almost 3,000 of the UK’s largest organisations to comply with its revised terms. These changes have significantly increased the cost burden on Participants via a mandatory requirement to purchase carbon allowances from April, 2012 and the elimination of any recycling of allowance payments.

The legislation has created some very unwelcome challenges to some key parts of the ICT sector. However, for other ICT businesses the CRC has brought new opportunities.

This course is designed to help Intellect members understand and then capitalise upon the new market for energy management innovations and services that are being catalysed by the legislation.

What is the market opportunity that CRC creates?

As a result of the increased costs of mandatory allowance purchase, Registered participants have a need to measure, manage and where possible reduce their use of energy from regulated sources. This is creating significant new market opportunities for ICT business that can support the Participants in terms of compliance and mitigation of the increased financial impact of the CRC Scheme.

Who can exploit this market opportunity?

Any ICT business that possesses technology and or services that will:

• help the affected organisations monitor, manage and optimise their energy consumption across their operations.
• assist the IT function to understand and optimise its use of energy across all of its assets from the desktop to the data centre and everywhere in between.

How much is this market worth?

Cost of compliance (data management) - £500m
Cost of non-compliance (financial risk) - £8,000m
Additional tax burden - £1,000m

How do you benefit from this course?

Delegates will obtain:

• A clearer understanding of the market opportunities that the CRC legislation is creating
• An appreciation of the segmentation and composition of the Private and Public Sector Participants in the Scheme
• Greater insight into the best opportunity for your business to exploit the CRC market opportunity
• A greater awareness of the key audiences within CRC Participants that are influencing the selection of technologies that reduce their energy consumption and mitigate the financial impact of the Scheme
• A practical action plan to grow your 2011 sales pipeline by leveraging the CRC
• A documented summary of the output from all Group discussions

Course overview

• Introductions
• CRC - Legal and Practical Implications
  o Background / history
  o Current legislation and its implications
  o Q&A
• CRC - Market Opportunity
  o Scale of opportunity
  o Financial and reputational exposure
  o Exposure / ROI Model – Worked Example
• Early Responses to the Legislation
  o The Cambium Sustainability IndexTM
  o CRC Response FrameworkTM
  o Indicators and markers
• Opportunities Matrix
  o Investment drivers & the Cambium CRC Response FrameworkTM
  o Stakeholder Analysis
  o ICT SWOT Analysis
  o Opportunity mapping
• Plenary Session
  o CRC ’Go to market’ checklist
  o Summary of sub-group output

Who is leading the course?

Cambium (www.cambiumllp.com) accelerates the sale of technology innovations that save money, improve profits and make best use of scarce resources. They have extensive knowledge and deep expertise in business to business sales, the ICT marketplace and the CRC legislation.

Cambium also provide market analysis on the development of the CRC market opportunity. http://www.cambiumllp.com/crc-ees/market-research/

As part of this research they have carried out a detailed analysis of organisations directly impacted by the legislation. They have combined this with a detailed financial exposure model and a proprietary CRC Response FrameworkTM to enable rapid insight into the sales opportunities in this emerging market. This research provides valuable infomation that helps optimise and align the deployment of sales & marketing resources with the best opportunities within the emerging CRC market..

Course Facilitators

The facilitators for this session will be:

TONY O’DONNELL

Following an early career as a research scientist, Tony has over 20 years experience in ICT successfully selling technology solutions to large organisations in markets such as financial services, government and telecommunications. He has worked in the UK and internationally for large public and small private technology companies as a sales director, and general manager. Tony co-founded Cambium in 2008. Tony holds a degree in Ecological Science and an MBA

JOHN MCEACHEN

John is an experienced facilitator who specialises in working with senior groups to build compelling value propositions and cohesive teams. John’s early career began as an engineer, moving onto leading large projects before becoming a business manager leading large teams of people on behalf of FTSE 100 and Dow Jones listed companies. For the past 12 years he has been a trusted consultant in change management, executive coaching and consulting skills development for organisations ranging in size from early stage technology businesses to national and international organisations, such as Carphone Warehouse, Hewlett Packard and Pepsico. John holds honours degrees in Chemical Engineering and Psychology.