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Switched On
monthly update on all things digital



Welcome to Switched On, your whistle-stop tour around the big news stories breaking in digital communications this month. Forward this email to a friend

 

Google zooms in
Sinking our teeth straight into controversy, let's start by biting down on the juicy subject of Google's Streetview. As the service got underway on UK shores many of us wiled away the hours taking virtual tours of our own streets. However not everyone in the UK was so happy, with privacy groups launching scathing attacks on what they see as a gross invasion of privacy.

For the handful of you who haven't yet dropped the little orange man onto the map, here's what it's all about.  Google spent the last year travelling over 25,000 miles trawling UK cities with shiny cameras on top of their cars. The result is 360° coverage of all major streets in 25 UK cities leaving privacy campaigner's blood boiling.

Read the full story»

 

Show me the money
As Google Streetview achieves huge levels of traffic, many sites will contest to the difficulty of turning traffic into cool hard cash. However in a report that undoubtedly kept television executives awake at night, the Interactive Advertising Bureau and PWC placed internet advertising just 2 per cent behind television in its grasp on UK advertising. Online advertising has leapfrogged print for the first time ever.

So, is the fight between online and television advertising a war yet to be won?

Read the full story»

 

Protestors Tweet, Nudge and Poke their way to G20
Marching onto another huge story this month it's time to take a look at the impact of technology at the G20 summit. As the masses converged on central London few could have expected the connotations of converging social networking sites and pocket sized gizmos.

Ironically just as politicians were getting to grips with social networking, protestors found the very same platforms equally advantageous. Protest groups used networking sites to spread real-time information across connected and converged consumer electronic gadgets to huge success. Authorities were then left with a tougher than usual task, as a previously unconnected people were able to descend on mass. 

Is this a new found freedom for democracy then?

 

Room for one more
If the beeb gets its way we'll soon be able to listen to our favourite radio shows, be they public or commercial, on one service at any time we choose. Just as project canvass appears to be answering calls for openness following the culling of Kangaroo, the new online radio service would allow all UK radio broadcasters a bite at the 'iPlayer for radio' cherry. Plans continue afoot, with an online radio catch-up service possible within the year.

As online content services increase within the UK, what does this mean for digital radio plans? If anything a central online radio service is positive news for DAB digital radio, acting as further stimulus and support for UK digital radio as a whole. A mixed ecology of services is likely to play out, creating a strong and flexible radio service in the UK across a multitude of platforms.

 

Rising from the deep
It's time to draw this month's news to a close, but not before taking a look at the latest research on mobile TV services. 

Whilst many of you may be thinking it's best to leave it where it lay, predictions that by 2013 nearly half a billion people worldwide will be receiving TV services on their mobile, may make you sit up and pay attention. 

A recent report from Cantab Wireless appears to pull the service from the murky deep then. 

Read the full story»

 



Intellect Annual Dinner - guest speaker Bill Bryson
13/05/09 19:00-23:00
View full event details»

Intellect member information morning
28/05/09 09:00-13:00
View full event details»

Intellect Consumer Electronics Conference
'Driving Digital Value'
Chaired by Maggie Philbin
02/07/09 09:30-17:00
View full event details»


Contact us

Colin Batten









We are always striving to provide our readers with first class relevant information and hope we have got it right. However, if you wuold like to see more information in a particular area please let us know.

Contact Colin Batten,
T 020 7331 2162 or email us


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