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	Richard Griffith Director, Channel Dynamics Limited Areas of Expertise Product Marketing Software & IT Services

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Richard Griffith co-founded Channel Dynamics with business partner Tim Barnsley in 1993. Richard has created and developed much of the best practice methodology now in use at Channel Dynamics, extending its application beyond its pure marketing roots to encompass strategic business management issues. In his former role within the Strategy and Marketing practice of PricewaterhouseCoopers, he led innovative and ground breaking projects with leading IT and Telco vendors. He specialised in new approaches to market and channels development, working with management teams to change the shape of the clients’ business. This earlier work has led Richard to form a passionate interest in the issue of effective change implementation in fast-moving environments, one of the main drivers in Channel Dynamics’ strategic approach. With his broad experience across FMCG, Financial Services and IT, Richard brings a powerful mix of creativity and lateral thinking to assignments. He is much in demand as an adviser to Board Directors, often providing specific coaching in strategic marketing matters. Never one to shirk a challenge, Richard relaxes with off-shore sailing until the snows permit his other passion, skiing.