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Released by Sawfish Softwre Limited on 01/04/2008

Approved by and distributed on behalf of Sawfish Software

NEWS RELEASE CONTACT: Nicola Parker 01904 682600

Sawfish Software has developed its SalesFlow solution to incorporate Customer Relationship Management (CRM) with Best Practice, so businesses can avoid losing customers down a 'black hole'.

Recent product research has revealed that the implementation of CRM procedures throughout an entire organisation dramatically benefits the bottom line. One catalyst of the result is the access across the company to the same real-time data. This cross-department management of leads has been shown to encourage the on-going development of Best Practice throughout an organisation. This in turn has led to increased customer satisfaction, higher levels of repeat business and a reduction in lost leads.

By introducing SalesFlow software throughout a business, disparate departmental processes are united by centralised CRM software, and a single database. Companies questioned reported organisation-wide improvements in productivity as a result. In short, this has led to the ongoing evolution of Best Practice throughout the businesses, with cross-departmental collaboration to address areas in need of improvement.

These noted improvements include:

• Clearly mapped and understood workflow processes,
• Benchmarking to enable continuous development of staff,
• Improved retention of client base, and
• Reduction in lost sales leads.

Steve Hull, chief executive of Sawfish Software, said: "An effective Customer Relationship Management software system enables end-to-end lead management, while providing a helicopter view of the entire business, or closer analysis of individual leads. One of the major benefits of the system is the ability to track each lead, ensuring that no sale disappears, untraced, into a black hole. "In the current business climate, companies are required to adapt quickly to tackle changing markets. Best Practice must evolve, and Sawfish Software’s recent research has shown that cross-departmental collaboration encourages more open discussion on improving mapped business processes, and easier implementation of new ideas. And as a result, the customer benefits."

ENDS

Editors’ Notes: For more information visit www.salesflow.com

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