Ipswich, UK, 19 February 2012 – HTK Limited has today been awarded a framework agreement to provide its web-based Horizon software to UK public sector organisations through the G-Cloud.
HTK Horizon is a highly cost-effective platform to engage people through voice and digital communication channels, including email, mobile and social-media such as Facebook at Twitter.
Using Horizon in conjunction with existing CRM data, inbound and outbound communication can be highly personalised to the individual and micro-targeted, using business rules and Google maps, to increase engagement and provide a significantly better customer experience of digital channels.
Applications of Horizon include email and multi-channel marketing, interactive voice self-service, timely SMS notifications to reduce avoidable contact, business continuity messaging and public warning and informing.
HTK Horizon is already used by the Scottish Environment Protection Agency, Her Majesty’s Court Service, numerous local authorities and over half of all UK police forces. Other customers include O2 UK, Specsavers, and a wide range of small and medium-sized enterprises (SMEs).
This is the third significant framework agreement to be awarded to HTK, in addition to Government Procurement Service framework agreements for Mobile Solutions and Local Government Software Application Solutions.
The G-Cloud Programme is a cross government initiative led by the Ministry of Justice, the Cabinet Office and the Home Office, under the direction of the Chief Information Officer Delivery Board
The initial focus is to develop the cloud for central government departments and local authorities, and then more widely across the public sector, to address a number of key objectives;
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Achieve large, cross government economies of scale;
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Deliver ICT systems that are flexible and responsive to demand, in order to better support government policies and strategies;
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Take advantage of new technologies, in order to deliver faster benefits and reduce cost;
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Meet environmental and sustainability targets;
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Allow government to procure in a way that encourages a dynamic and responsive supplier marketplace, and supports emerging suppliers.
HTK CEO, Marlon Bowser said; “This award strengthens our reputation as a leading UK provider of secure multi-channel communication software to the public sector. G-Cloud is a transformative initiative, and I’m delighted that HTK and Horizon will play a part in it.”
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