Document Management: The seduction of the species

The impact of social media on Enterprise Content Management

Published: March 2011
Type: Business guidance
Area: Document management

Summary

Over the course of the past five years, consumers have been seduced by the combination of consumer devices, such as the iPhone and iPad, and social networking applications (such as Facebook, Twitter, and LinkedIn). Indeed the uptake of such devices and applications has been truly extraordinary.

Built on the same principles that fuelled this success, enterprise social collaboration tools are quickly establishing themselves as an extremely effective means to facilitate much smarter, agile and rapid collaboration amongst employees across an organisation.

Enterprise Content Management (ECM) vendors are getting in on the act and embracing social collaboration tools within their product portfolios. This is important as it will become increasingly necessary to manage and secure the growing volumes of business content, created through social collaboration tools, within ECM.

We believe looking forwards that the purely functional user interfaces that come with most ECM solutions will be superseded by sleek and compelling user interfaces that will match the consumer world, seducing users and invoking a positive change in user behaviour around how they create, use and share information.

This paper looks at ECM’s goal to unify the management of content across an organisation, the rise of social media, its value in facilitating enterprise collaboration, the challenges it brings and how ECM is adapting to embrace it.

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