While the supplier market waits for more details of the new NHS Information Strategy, major developments are unfolding as NHS organisations begin to shape up to the twin demands of Clinical Commissioning and the Nicholson 'challenge' to avoid financial crisis by making £20billion of operational efficiency savings before 2015.

Strategic issues impacting NHS IT
For suppliers currently involved in finalising operating plans for 2012/13, a number of key imponderables are impacting corporate planning cycles, notably:-
o Can the Coalition now deliver on its full reform agenda in the current term?
o Is the NHS committed to meeting demands for transformational change?
o Is the Nicholson 'challenge' a realistic objective for typical NHS Trusts?
o What are the practical obstacles holding back NHS Trust reform agendas?
o Given the status of NPfIT, will vital IT support systems be available in time?
o How do medical and information technology fit into the strategic picture?
o What does this imply for short term sales prospects in the NHS IT market?
o Which supplier strategies are likely to differentiate winners from losers?

Designed to address these and many other key NHS IT market issues, this workshop provides an up to date and well informed strategic commentary - covering all the latest market developments in NHS IT. Workshop format offers an ideal way for attendees to review emerging these market developments and identify new business opportunities beyond the previous constraints of large scale central IT procurements.

Future prospects for NHS IT
UK market activity is already reflecting more NHS IT procurement activity at NHS Trust and local Health Community level, with growing supplier interest in establishing local NHS sales presence. New companies are entering the market, offering specialist healthcare solutions and new technologies to help address today's practical business needs. These are likely to be in greater demand as NHS organisations seek to achieve productivity improvements to help offset possible funding constraints and meet increased service demands.

In parallel with UK developments, a number of exciting new trends are emerging in the global healthcare IT market and recent changes in the USA, particularly relating to Accountable Care Organisations, may have more influence than expected on IT deployment in the NHS. This will imply more competition for UK suppliers, but may also open new export opportunities based on early lessons from NHS reforms.

Practical research based analysis
This intensive half-day workshop provides a comprehensive strategic market overview with informed insights into the latest developments in NHS and global Health IT. Based on up-to-date market research, this workshop is organised by Silicon Bridge Research to provide the facts and figures you need to build successful strategies for a rapidly evolving NHS market. The workshop is timed to help address corporate perspectives for NHS IT and validate realistic operating plans for 2012 and beyond.

Course leader
Murray Bywater, who will be the workshop facilitator, is Managing Director of Silicon Bridge and led early development work on UK eHealth market opportunities for the DTI. Silicon Bridge was one of the original co-founders of Healthcare Information Network Europe (HINE), a strategic market research group supported by the EC and leading pan-European healthcare technology suppliers. Much of the research work pioneered by HINE is now being carried forward by HIMSS Analytics Europe (HAE). Murray has extensive personal experience of UK and global markets for Healthcare IT, and is well qualified to facilitate this hard-hitting and highly focused briefing on some of the most important strategic market issues now facing NHS IT.

Who can benefit from this workshop?
With a well proven and much acclaimed format, this workshop will be of particular interest to management, strategic planning, consultancy and marketing representatives from a wide range of organisations offering technology, applications and professional services to the UK Healthcare IT market. The strategic market information provided is relevant to large prime contractors, management consultants, small specialist suppliers and anyone actively interested in UK Healthcare IT.

With major changes under way, some positive and some negative, don't miss this opportunity to share well informed and up to date perspectives on the NHS IT market - and learn about new opportunities as NHS IT focus switches away from central IT initiatives to address local healthcare business priorities.