Engaging Cloud Solution Sales

Who is it for?
Sales, marketing and business development executives with IT or communication companies, who need to rapidly achieve significant results for Cloud solutions in the government and commercial markets from limited resources.

Why Cloud?
Cloud Computing has become an accepted ICT delivery model in the government, consumer and commercial markets as the means to reduce ICT capital expense whilst responding more quickly and flexibly to changing demand. TechMarketView predicts the value of the UK cloud computing market will more than double by 2014 to £6.1bn and the 3 core components of Software [SaaS], Infrastructure [IaaS] and Platform [PaaS] offer ICT vendors significant opportunity for different customer and alliance relationships.

How do you benefit?
Delegates will receive a structured presentation and interactive discussion of a Cloud Sales and Marketing Plan using best practice to accelerate the delegate's company into understanding and selling into the Cloud market.

Course outcomes
This expert facilitated training event provides the delegate with a comprehensive Thought Leadership 'Cloud Solution Sales and Marketing Plan' that demonstrates:–
• The emerging business issues driving Cloud
• The Cloud solutions investment business case
• The ICT Cloud solution set based upon best practice
• The main target markets, decision makers and influencers
• A recommended action plan to generate demand quickly.

Course overview
09:30 Registration
10:00 Introduction to training objectives and agenda
10:15 Cloud overview
10:45 Step 1: Cloud drivers and business case
11:30 Step 2: Cloud ICT solution set
12:00 Step 3: Recommended sales objectives
12:30 Lunch
13:00 Step 4: Cloud markets, decision makers and influencers
13:30 Step 5: Recommended sales and marketing action plan
14:00 Review, assessment and close.

Course Leader
Neil G MacArthur is Director of Strategy and Training at IDL, the Thought Leadership IT and Communications analyst. Neil MacArthur is a senior practitioner analyst who has also delivered over 10,000 delegate days of ICT vendor training in Sales and Marketing Planning worldwide, based upon the very successful IDL "Repeatable Solution Sales" planning framework.

Testimonial
"The course was presented by a very knowledgeable and well prepared presenter and was both informative and thought provoking. It very much helped to broaden our perspective and understanding, with respect to looking at how to address selling products or services into 'The Cloud'. Not only was the course itself of great value but it also provided very useful background documentation and references too..."
Bruce McGregor, Director, PDMS - November 2011

The In house and One-to-One training option
If the Intellect member company has five or more delegates who wish to attend this course, then it can be delivered at the company's location to save travel costs, and provide a training event that will focus upon the individual company objectives and ICT solutions. This session can also be run as a one-to-one session at a convenient place and time that suits both the delegate and trainer.