What is LinkedIn©?
As the commercial pressures and workloads tighten it gets increasingly difficult to reach the person you need. Traditional methods such as cold calling, letters and emails are losing impact.

With the constraints of downsizing, time and work pressures it's an excellent way to reach the people you need, quickly and professionally.
LinkedIn© gives you another way, a better way, a way to identify the right person and the connections you need to get introduced to them.
LinkedIn© is about business, it's about a trusted network and it's about successful people.

How do you benefit?
Delegates will learn how to:
• Create, edit and personalise your profile.
• Make your profile 100% complete according to LinkedIn©.
• Use powerful psychological approaches to develop your network and to add connections.
• Remove the connections you wish you hadn't accepted.
• Search for the businesses and people you seek.
• Find and join groups.
• Build your network, to leverage it to develop new relationships, to better understand colleagues and clients.
• Get LinkedIn© to email you a list of the easy to reach people you'd like to know but don't yet.
• Use best practice approaches to social media and online networking, the etiquette and the paths to success.
• Create a personal action plan.
• Choose the right level of membership.

The course empowers you with a broad awareness and understanding of the key functions, the tasks and makes LinkedIn© a high value toolset that affects you, your future and your practices' bottom line.

The training is delivered in a day at either one of our open courses, or in house specifically for your organisation and tailored to suit your specific needs and industry. The only pre requisite is that you sign up for an account before you come.

Course overview
• Overview of the various social media sites and core roles.
• LinkedIn © - What is it all about and how to make it work for you in your role.
• Comparison between LinkedIn© and face to face networking.
• Overview of all of the functionality.
• Constructing a high value and highly visible profile.
• How to set up your account and make the most of what it offers.
• Review of the search functionality on the biggest live database of businesses and professionals.
• How to find and research the people, businesses and connections you need.
• Participation is the key.

Testimonials
"Fantastic to learn from an expert. A very useful, interactive and informative session. I would highly recommend to any business."
Jenny Cocking, Marketing Executive, INPS

"James covered in a day more than I have been able to learn on my own in the past two years. Listening to the distilled wisdom of a dedicated expert saves time and painful mistakes. A day well spent."
Robin La Fontaine, CEO, DeltaXML Ltd

"I found the course to be compelling, relevant and insightful, presented in a relaxed and informative style. The course location is easily accessible, and the course facilities are more than comfortable for the purpose of a one-day seminar. The course trainer, James Potter, delivered very succinctly and in a manner which will compel me to generate ROI from the course outlay."
Daniel Seldon, Business Development, Sybersolve Ltd

"The course was well structured and informative, James really knows his stuff."
Catherine Murphy, Marketing Manager, Version One Ltd

"I enjoyed the session immensely; LinkedIn is a valuable professional on-line tool however the expert knowledge that was delivered during the seminar takes the value of LinkedIn to the advanced level of applying ideas to genuine opportunity. James truly delivered an end-to end appraisal of the LinkedIn system, my personal information and the information of my company, in a busy world of business it can be very difficult to attend seminars, the personal approach to individuals, understanding, knowledge received and immediate application of the benefits, made the session extremely valuable to our business."
Geoff Searle, Managing Director, PMI Consulting Limited